Hi:) For all of the grime and chaos that attracts folks to drink, party and listen to music at the litany of bars strewn along Sixth Street in Austin, there’s a certain sense of civility at the Fader Fort. You wait in line, people are generally cool, and the event is free if you know how to hondle a wristband.
Located slightly east of the highway on 5th Street, it’s a venture presented by Fader Magazine, parent marketing company Cornerstone Promotion, and sponsored by Levi’s. This massive temporary festival site (complete with a multitude of booths where you can buy clothes from the aforementioned clothing giant, swill free Budweiser and booze, and receive blatant marketing missives from companies like Dell and Korg), was all the rage last year. While it has always been an event not officially sanctioned by SXSW, it still manages to book some of the It bands of the moment. Hell, last year they booked Kanye West and friends to close out their week of parties.
While this year’s lineup isn’t as compelling as last year’s (don’t get me wrong, there are still lots of great acts on the bill), the Fort is still a must-attend event thanks to the top-notch production and chilled-out vibe.
Today’s lineup featured Yawn, Everything Everything, Best Coast and Rye Rye. Denton, Texas’ Neon Indian did a very capable job of presenting their electro-pop sound to a tent full of eager hipsters. Next up, L.A.’s Local Natives showed why they are one of the buzziest indie-rock bands on the West Coast. Barreling through songs off their new album, Gorilla Manor, the Natives proclaimed how stoked they were to be playing the Fader Fort and announced an imminent U.S. tour. While I missed Bomba Estereo, Chew Lips, and The Morning Benders, who definitely delivered the goods in a sloppy, in-your-face way. But I’ve gotta go rock, so look for a full review shortly. Enjoy
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