New Nicola Roberts track, new Nicola Roberts album art. AMAZING.

I am Nicola Roberts and this is my album cover.

So here's what's going on with the Nicola Roberts thing:

- The single did that whole "on air/on sale" mess and proved that what everyone has assumed will be the marketing method of the future may not actually be the marketing method of the future because it's kind of stupid but also kind of brilliant, depending on what kind of artist you are and whether it actually works.  In Nic's case it DID NOT. 

- After 'Beat of My Drum' stalled at #27, the Ginger One's label PR reps released statements saying things like "EVERYTHING IS FINE NO ONE PANIC" while wildly updating their resumes.

- Since we're in a recession and none of them got new jobs, Nicola's label PR reps had to stick this one out, and decided to make one last push to make this single work because failing at a job is still better than being unemployed.  That push, luckily for all of us, is a RATHER BRILLIANT POP TUNE that will appear as the b-side to the CD single of 'Beat of My Drum,' which is, incidentally, out Monday to buy in the UK. It is a tune that will entice about 6 people to actually buy the single, and will probably propel the A-side track to something like #35 if we're lucky.  But it is STILL A BRILLIANT POP TUNE.

AND HERE IT IS:



Well that was quite good wasn't it?

LET'S HAVE ANOTHER LISTEN.



Yes.  Very good indeed.